AuditBoard Appoints Former SAP and Growth Company Executive April Crichlow as Chief Marketing Officer
LOS ANGELES, CA — January 15, 2025 — AuditBoard, the leading cloud-based platform transforming audit, risk, ESG, and InfoSec management, today announced the appointment of April Crichlow as AuditBoard’s Chief Marketing Officer. In her new role, Crichlow will harness over 20 years of global B2B SaaS marketing leadership experience to accelerate awareness of AuditBoard’s innovative solutions amidst continued rapid growth and international expansion.
“Joining a team that prioritizes its core values, particularly in placing the customer experience at the center of everything they do, is truly exciting,” said April Crichlow, Chief Marketing Officer at AuditBoard. “I look forward to helping tell the story of how AuditBoard empowers practitioners across the globe with innovative solutions, impactful partnerships, and meaningful engagement with the broader risk management community.”
Crichlow joins AuditBoard from Centrical, a growth-stage B2B SaaS company, and AI-driven employee performance experience platform that serves customers across 150 countries and in 40 different languages. Prior to Centrical, Crichlow spent over 15 years at SAP, where she was the Chief Marketing Officer for SAP SuccessFactors, which serves 267 million users across 200 countries. She also held several customer and partner marketing leadership roles throughout her tenure. At SAP, she built the category growth of Human Experience Management (HXM), led an award-winning customer marketing organization at SAP Ariba, and created SAP’s first partner demand generation practice.
“April’s successful track record leading customer-centric teams at global scale makes her the perfect candidate to lead AuditBoard’s marketing organization as we continue our next phase of growth,” said Scott Arnold, President and Chief Executive Officer at AuditBoard. “As we expand into new international markets, solving for an even wider range of risk management needs, and further deepening our ties with the practitioner community I’m confident her unique combination of global enterprise and fast-paced growth experience will be an immediate asset to the team.”
Crichlow has led global thought leadership and strategic partnerships on inclusive culture, women’s equality, and sustainable supply chains, growing brand reputation with the United Nations, the New York Stock Exchange, AAPI networks, and Cannes Lions. She has also been honored by CRN’s “Women of the Channel” and as a “Top 100 Ethnic Minority Executive” by EmPower, presented by the Financial Times and Yahoo Finance.
This announcement comes as AuditBoard’s rapid global growth and innovation continue. The company now serves over 50% of the Fortune 500, was named to the Deloitte Fast 500 list for the sixth consecutive year, and was acquired in mid-2024 by Hg for over $3B in one of 2024’s biggest VC-backed PE transactions. AuditBoard’s Connected Risk platform has been named one of G2’s Best Software Products for two consecutive years, received a Cybersecurity Breakthrough Award as the Overall Best Risk Management Solution in 2024, and was named the top Platform as a Service by the 2024 Stratus Awards.
